Schmetterlinge im Bauch
CD-Rom, 1997

Girls aged 11-13 were to be given the possiblility to ask specific questions about "puberty and mensturation" and to receive immediate answers edited in a playful way.

The CD-Rom should communicate proved educational material in a individual and coherent way as to interest female students to become more involved with this subject. By allowing unprecendented accesibility, girls are able to discover new information through their own personal interests.

The user-interface was specifically designed in a playful way to allow girls to gather experience while using the CD-Rom. This was achieved by showing real-life-situations created by photo shootings and voice-recordings of the main characters Katrin and Ali.

In order to optimize the product, several tests were carried out in a usability lab together with the girls during the entire production time.

Client: Procter&Gamble
Produced by Nofrontiere Design GmBH

Austrian National Award 1998 (category: educational)
CCA (Creative Club Austria) 1998 - 3rd place

The people of the team had of course to be women only (except some exceptions).
And it did not take a long time untill we behaved like 13 years old girls, reading the magazines of 13 years old people to get the right feeling...

What a fun!