CD-Rom, 1999

The multilingual CD-Rom was created to support the international launch of the new BMW 7 series. A concept based on intuitve navigation, brand value communication and innovative multimedia features expresses the BMW Corporate Identity for new media. Communication of the product values by 3D-animations, movies and interactive sections create a subtile balance between information and entertainment.

Functionality as well as emotional appeal made the BMW 7 series CD-ROM to become an effective and successful marketing tool in the international markets.

Produced by Nofrontiere Design GmBH

Austrian Multimedia Award by the Ministry of Economics 1999
Prix Multimedia Austria 1999 (category: business solutions)

We did this CD-Rom in 4 languages: German, English, French and Spanish.
Have you ever programmed a product without understanding the language?
Especially the right synchronisation between speaking voice and picture animations is absolute fun, believe me.
:-)